How to Use Twitter Marketing Right

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Twitter is a powerful tool to help you understand your customers and also because it is mobile friendly. With most customers being online today, businesses need to maintain online reputation and the Twitter’s Online Reputation Management (ORM) is a great tool to use. Almost every brand is being talked about in social media. A good reputation can be severely hampered by an unsatisfied customer.

So the onus is on you to listen and respond to customer smartly. Another powerful thing about Twitter is that every public tweet is searchable and you can reach out to anyone directly. The “advanced search” option enables you to do that. The time taken to reach out to influencers is cut down, made simpler and more effective through Twitter, against that of conventional media.

TED (Technology, Entertainment and Design) integrates Twitter effectively into every phase of their event conduction, to increase popularity. Many IT companies use Twitter for hiring. This tool helps you to reach out to, engage and build relationships with people you may not have had access to otherwise.

Thus, Twitter provides you with the best opportunities to make your customers your friends. You will have to aim towards this and if you can achieve this level on Twitter, then you will be able to sell whatever you want to!
So tap into Twitter’s potential and leverage it for your start-up.

Marketing through social media platforms have become the norm these days. One of the effective social media platforms that is used for marketing is Twitter. Organizations can use Twitter marketing in the following ways:

*Online Reputation Management: Twitter has the ability to solve various real time problems in very interesting ways. Today, for an organisation it is really important to manage their reputation online as any online content (positive or negative) impacts how people view their business. Hence many entrepreneurs are attracted towards using Twitter as a platform for online reputation management.

*Event Promotions: Twitter is a powerful tool to gain exposure, when it comes to hosting a physical conference or an online event. Earlier, groups planning a festival or other large events had few effective ways to spread the word. But now social media platforms such as Twitter in particular, have changed that.

*Communication: Twitter is a way to keep your followers up to date with current information about the business. Importantly, it lets followers communicate with you too. It also leads to entrepreneurs forming an entrepreneurial network from different parts of the world, thereby benefitting the business. It further encourages entrepreneurs to generate leads by tweeting about special offers or new products which will help followers find out more, potentially leading to sales.

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